Facebook
Heaviest · 4–5× / week · Reels + polls + Live
The community room and the cash register. Teasers, street taste tests, polls that vote on Batch 02, pairings, and one Live tasting where pre-orders open. Longest captions, Pidgin welcome.
TikTok
3× / week · 9:16 · sound on
Fast and loud. Crunch ASMR, the snap test, pack-an-order, the 30-second challenge with duets open, and the price slam. First two seconds are always the crunch.
Instagram
3× / week · Carousels + Stories
Save and share. The beans-to-bites carousel, the no-sugar badge graphic, the office meme, pairings, countdown Stories and the UGC grid that closes Batch 01.
6Posts
2Carousels
2Stories sets
Week 1 · Tease
Wetin be Kore?
Sound before sight. Blurred pack, crunch audio, street guesses. No full reveal, only Batch 01 scarcity: 500 packs, then silence.
Week 2 · Prove
Why Kore, not normal akara?
Beans and Vitamin-A cassava into golden strips. The snap test, the origin carousel, pack-an-order. Soggy is cancelled.
Week 3 · People
Naija mouths react
Tasters take over: mummy versus Gen-Z, the 30-second challenge with duets open, pairings poll for pap, malt or garri.
Week 4 · Convert
Where to buy
Price reveal, shop map for Lagos, Ogun and Oyo first, the 20-minute Live tasting, then the thank-you grid that opens the Batch 02 vote.
Canva Animate → Typewriter
Hooks and questions
0.6s per line. Use on BEANS DID WHAT? and 20G OF? CapCut: Text → Animation → In → Typewriter.
Canva Animate → Pop
The punch word
0.4s after base text lands. Use on LOUD, SNAP, CANCELLED, SILENCE. CapCut: keyframe scale 80 → 110.
Canva Animate → Rise
Lists and badges
Stagger 0.15s per line. Use on protein and fiber badges and the 1 → 4 carousel. CapCut: Slide Up 0.5s each.
Zoom on the snap
Numbers and price
Scale 100 → 125 exactly on the crunch sound. Use on 20G, 500 PACKS, the price burst and the meter at 100%.