KoreCrunchy Bites
Confidential pre-launch document.
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KoreCrunchy Bites
Pre-Launch Calendar · 4 Weeks · Tyrafoods
Tyrafoods · 4-Week Pre-Launch · FB › TT › IG

One crunch.
Three feeds.

Akara chips from beans and Vitamin-A cassava. No sugar, no preservatives, high protein and fiber, in a 20g pocket pack. Facebook carries the community and the orders. TikTok makes the noise. Instagram keeps the proof. Same crunch, same plain words, different room.

Ifo, Ogun · @korecrunchiesng · 20g · NAFDAC
3
Platform calendars
20
Posts in 4 weeks
6
Teaser headers
500
Packs in Batch 01

Pick a calendar

Facebook
Heaviest · 4–5× / week · Reels + polls + Live
The community room and the cash register. Teasers, street taste tests, polls that vote on Batch 02, pairings, and one Live tasting where pre-orders open. Longest captions, Pidgin welcome.
8Posts
3Reels
1Live
Open calendar facebook.html
TikTok
3× / week · 9:16 · sound on
Fast and loud. Crunch ASMR, the snap test, pack-an-order, the 30-second challenge with duets open, and the price slam. First two seconds are always the crunch.
6Videos
1Challenge
69:16
Open calendar tiktok.html
Instagram
3× / week · Carousels + Stories
Save and share. The beans-to-bites carousel, the no-sugar badge graphic, the office meme, pairings, countdown Stories and the UGC grid that closes Batch 01.
6Posts
2Carousels
2Stories sets
Open calendar instagram.html