Kore Crunchy Bites — Facebook Content Calendar

Week 1

Wetin be Kore?

Week 1 · Post 1 · Teaser graphic

AKARA JUST GOT LOUD.

✨ Teaser

AKARA JUST GOT LOUD.

Crunch you can hear. 20g. Canva 1080×1350, yellow ground, black 64pt, LOUD on red.

KoreCB'

#KoreBites #AkaraChips #ComingSoon

Facebook Single Graphic

Design Copy

Headline: AKARA JUST GOT LOUD. Sub: Crunch you can hear. 20g. Small print: Batch 01 · 500 packs · Tyrafoods, Ifo Ogun.

Idea & Meaning

Sound before sight. Leading with the crunch frames Kore as a texture product from day one, the way Turtle Chips led with its four-layer break. Short, loud, unmissable in a busy feed.

Full Caption

Something crispy is coming to Ogun, then Nigeria. Beans and Vitamin-A cassava, NO sugar, fried to a snap. 🔊 Sound on for the next post. Follow @korecrunchybite so you do not miss Batch 01. Comment KORE if your ears are ready.

Hashtags

#KoreBites#AkaraChips#Koose#Kosai#NaijaSnacks#ComingSoon#ProudlyNigerian

Reference

Turtle Chips texture-first launch key visual — one loud texture headline on a flat colour ground. Type lockup mirrors the TyraFoods October flyer: black display type with the punch word on Kore red, over the flyer yellow.

Media slot — save the reference clip or image as assets/fb1-ref.mp4 in the project folder to attach it to this post.

Week 1 · Post 2 · Poll graphic

SWEET TEAM vs PEPPER TEAM?

🏆 Poll

SWEET TEAM vs PEPPER TEAM?

Vote with a comment. Winners enter the Batch 01 draw. Native FB poll runs 24 hours.

KoreCB'

#KoreBites #FlavourVote

Facebook Single Graphic + Poll

Design Copy

Headline: SWEET TEAM vs PEPPER TEAM? Sub: Our akara chips carry pepper. Batch 02 could go either way. Vote below. Footer: First 100 voters enter the Batch 01 draw.

Idea & Meaning

A vote is free reach and free research. Labis Chin Chin grew by giving a classic new flavours and letting people argue about them. The poll also seeds demand for Batch 02 before Batch 01 even sells out.

Full Caption

Our akara chips have a pepper kick, but Batch 02 could go either way. Are you PEPPER 🌶️ or EXTRA-CRUNCHY? Vote in the poll, and tag one person who must taste with you. First 100 voters enter the Batch 01 draw.

Hashtags

#KoreBites#FlavourVote#NaijaSnacks#AkaraChips

Reference

Labis Chin Chin flavour-vote mechanic — a two-side "sweet team vs pepper team" graphic where voting doubles as flavour research for the next batch.

Media slot — save the reference clip or image as assets/fb2-ref.png in the project folder to attach it to this post.

Week 2

Why Kore, not normal akara?

Week 2 · Post 3 · Vox-pop Reel

Akara don turn chips??

🎥 Taste Reel

Reel 0:25

“Akara don turn chips??” — 3 strangers taste

9:16 · captions

#KoreBites #TasteTest #NaijaFood

Facebook Reel Reel · 0:25

Video Copy

0:00 Text: We carried Kore to the street. No script. 0:04 Taster 1 (market woman, hands and mouth): first bite, shocked zoom. 0:12 Taster 2 (student): crunch close-mic, crunch-o-meter pops to 100%. 0:20 Taster 3 (driver): nods, reaches for more. End card: Follow for Batch 01.

Idea & Meaning

Real mouths beat studio shots. Indomie built Nigeria on street and school sampling, and Bonita compounds every testimonial into the next post. Three generations in one video also earns shares across age groups.

Full Caption

We carried Kore to the street, no script. 😂 Wait for the third person. Tag that mummy wey love akara, she needs to see this. Pre-orders open soon on WhatsApp.

Hashtags

#KoreBites#TasteTest#AkaraChips#NaijaFood#StreetFoodNG

Reference

Indomie street and school sampling runs, plus Bonita's testimonial compounding — unscripted first-bite reactions across three generations, close-mic crunch, shocked zoom.

Media slot — save the reference clip or image as assets/fb3-ref.mp4 in the project folder to attach it to this post.

Week 2 · Post 4 · Carousel

BEANS DID WHAT? 1 → 4

📖 Origin

BEANS DID WHAT?

Four slides: beans + cassava → pepper, no sugar → golden strips → the 20g pack.

KoreCB'

#KoreBites #NoSugar #HighProtein

Facebook Carousel · 4 slides

Design Copy

S1 cover: BEANS DID WHAT? S2: Beans + Vitamin-A cassava, the staples we grew up on. S3: Pepper and salt. No sugar, no preservatives. S4: Fried to golden strips. 20g pack. NAFDAC certified. Tyrafoods, Ifo Ogun.

Idea & Meaning

The origin story answers “is it safe?” before anyone asks. Beloxxi won mums with hygienic-factory trust, and Checkers wins as a family brand. Carousels also save well, which is exactly what a mum comparing snacks needs.

Full Caption

From staples to snack: Vitamin-A cassava and beans become crispy bites the whole family loves. No sugar, no preservatives. Save this for your next market run. Which slide surprised you?

Hashtags

#KoreBites#NoSugar#HighProtein#HighFiber#MadeInNigeria#Koose#Kosai

Slides

01Cover: BEANS DID WHAT? with beans photo left, strips right.

02The staples: beans + Vitamin-A cassava.

03Pepper and salt. No sugar, no preservatives.

04Golden strips, 20g pack, NAFDAC + Tyrafoods.

Reference

Beloxxi clean-process trust carousel — factory-to-pack storytelling that answers "is it safe?" before anyone asks, built to be saved by mums comparing snacks.

Media slot — save the reference clip or image as assets/fb4-ref.png in the project folder to attach it to this post.

Week 2 · Post 5 · Split Reel

SOGGY IS CANCELLED.

🧪 Proof

Reel 0:15

Ordinary akara vs Kore… listen.

split screen

#KoreBites #CrunchTest

Facebook Reel Reel · 0:15

Video Copy

Split screen, overhead phone on stacked books. Left: ordinary akara ball bends, dull thud. Meter: 60%. Right: Kore strip snaps clean. Meter pops to 100%. Zoom on the snap frame. End: NO SUGAR. JUST SNAP.

Idea & Meaning

Contrast makes crunch visible in fifteen seconds, and the meter turns it into a game. This is the Turtle Chips break-apart format applied to akara, with Honey Butter's lesson underneath: the novelty must be obvious instantly.

Full Caption

Side by side, no filter. Which side are you? High protein, high fiber, crunch with sense. Proudly Nigerian.

Hashtags

#KoreBites#CrunchTest#AkaraChips#HighProtein

Reference

Turtle Chips break-apart format plus Honey Butter Chip's instant-novelty rule — the difference must be obvious in the first seconds: bend vs snap, meter 60% vs 100%.

Media slot — save the reference clip or image as assets/fb5-ref.mp4 in the project folder to attach it to this post.

Week 3

Naija mouths react

Week 3 · Post 6 · Duo Reel

Mummy said akara is akara… until this.

🎥 Taste Reel

Reel 0:20

Mummy vs Gen-Z. One bowl.

pidgin captions

#KoreBites #NaijaMum

Facebook Reel Reel · 0:20

Video Copy

Older mum + younger K-pop-age fan, mouths and hands only. Mum, firm: akara is akara. First bite: pause. Reaches for a second piece. Gen-Z: told you. Both laugh. End card: tag that mummy.

Idea & Meaning

Generation clash is Facebook's native share mechanic. Indomie deliberately targets mums and kids as separate buyers of one pack; this video sells to both at once and the tag-a-mummy CTA carries it into family WhatsApp groups.

Full Caption

My mama said akara is akara… until this. 😂 Tag that mummy who loves akara, she needs to taste Batch 01 with you.

Hashtags

#KoreBites#NaijaMum#TasteTest#AkaraChips

Reference

Indomie mum-and-kid dual-buyer ads — one pack, two buyers, generation-clash framing built for shares into family WhatsApp groups.

Media slot — save the reference clip or image as assets/fb6-ref.mp4 in the project folder to attach it to this post.

Week 3 · Post 7 · Pairing poll

KORE + PAP? + MALT? + GARRI?

🏆 Poll

KORE + pap? + malt? + garri?

Three hands-only pour shots. The winning combo gets the full video Friday.

KoreCB'

#KoreBites #FoodPairing

Facebook Single Graphic + Poll

Design Copy

Headline: KORE + ___ = elite? Three panels: steaming pap, cold malt, soaked garri, each with a Kore bowl. Footer: Vote. Winner gets the full video Friday. Distributors: DM STOCK.

Idea & Meaning

Occasions multiply purchase: breakfast, break time, movie night. Indomie's recipe series and Beloxxi's ownership of the tea break both prove that the pairing, not just the product, is what gets bought weekly.

Full Caption

Office drawer, school break, owambe small-chops, where does Kore enter? Vote your combo below. Winner gets the full video Friday. Distributors, DM STOCK.

Hashtags

#KoreBites#FoodPairing#NaijaFood#AkaraChips

Reference

Indomie's recipe series plus Beloxxi's ownership of the tea break — the pairing, not just the product, is what gets bought weekly: pap, malt, garri.

Media slot — save the reference clip or image as assets/fb7-ref.png in the project folder to attach it to this post.

Week 4

Where to buy

Live

Week 4 · Post 8 · Live tasting

WE DEY TASTE BATCH 01 — ask us anything.

📣 Live

Live 20 min

Price, map, 5 boxes to win live.

boost ₦5–10k

#KoreBites #Batch01

Facebook Live Live · 20 min

Video Copy

0:00–5:00 The story: beans and cassava, no sugar, Tyrafoods Ifo. 5:00–15:00 Three tasters, live comments Q and A, crunch into the mic. 15:00–20:00 Price reveal, shop map for Lagos, Ogun and Oyo first, WhatsApp link pinned, 5 boxes given away live.

Idea & Meaning

Live closes the trust gap and the sale in one sitting. Indomie's Eat and Win proved urgency moves Nigerian FMCG buyers, and Checkers wins on being findable. Price plus map plus giveaway, all inside twenty minutes, does all three.

Full Caption

LIVE TODAY 6PM: we taste Batch 01, reveal the price and show exactly where to buy, Lagos, Ogun and Oyo first. Bring your questions. Five boxes to win LIVE. Tap Remind Me.

Hashtags

#KoreBites#Batch01#LiveTasting#NaijaSnacks

Reference

Indomie's Eat and Win urgency mechanics plus Checkers' findability play — price reveal, shop map and live giveaway inside twenty minutes to close trust and sale together.

Media slot — save the reference clip or image as assets/fb8-ref.mp4 in the project folder to attach it to this post.