Kore Crunchy Bites — Instagram Content Calendar

Weeks 1–2

Learn it, save it

Week 2 · Post 1 · Carousel

BEANS DID WHAT?

📖 How

BEANS DID WHAT?

Four slides. Swipe: staples → no sugar → golden strips → the 20g pack.

KoreCB'

#KoreBites #Koose #Kosai

Instagram Carousel · 4 slides

Design Copy

S1 cover: BEANS DID WHAT? beans left, strips right. S2: Beans + Vitamin-A cassava, the staples we grew up on. S3: Pepper and salt. No sugar, no preservatives. S4: Golden strips, 20g pack, NAFDAC + Tyrafoods, Ifo Ogun.

Idea & Meaning

Carousels are Instagram's save engine, and saves are what a mum comparing snacks needs. Beloxxi earned that trust with clean-process proof; one name across akara, koose, kosai and acarajé also stretches this single post across West Africa.

Full Caption

Akara, but make it pocket-size. Beans and Vitamin-A cassava, no sugar. Save for market day. Slide 3 shocked us.

Hashtags

#KoreBites#HealthySnacksNG#Koose#Kosai#Acaraje#HighProtein

Reference

Beloxxi process-proof carousel — four saveable slides from staples to sealed pack, one name stretched across akara, koose, kosai and acarajé.

Media slot — save the reference clip or image as assets/ig1-ref.png in the project folder to attach it to this post.

Week 2 · Post 2 · Badge graphic

NO SUGAR. JUST SNAP.

✨ Teaser

NO SUGAR. JUST SNAP.

0g sugar · 0g trans fat · 8.9g protein. Badges row, red circles, white type.

KoreCB'

#KoreBites #HighProtein

Instagram Single Graphic

Design Copy

Headline: NO SUGAR. JUST SNAP. with SNAP on a red block. Badge row: 100% NATURAL / HIGH PROTEIN / HIGH FIBER, red circles. Footer: 20g · Tyrafoods.

Idea & Meaning

Health flex without the boring nutrition table. Bonita owns the healthy-crunch corner in Nigeria with exactly this move: one benefit per visual, badges doing the talking, crunch doing the selling.

Full Caption

0g sugar. 0g trans fat. 8.9g protein. Crunch with sense. Share this to your gym buddy.

Hashtags

#KoreBites#HighProtein#HighFiber#NoSugar#HealthySnacksNG

Reference

Bonita's healthy-crunch badge visual — one benefit per badge, red circles, white type. Health flex without the nutrition table.

Media slot — save the reference clip or image as assets/ig2-ref.png in the project folder to attach it to this post.

Week 3 · Post 3 · Meme

Red flag: soggy. Green flag: Kore echo.

😂 Meme

Nobody: …my coworker when she hears Kore open:

Stock office frame. Crunch SFX. Hand enters from the right.

KoreCB'

#KoreBites #OfficeSnacks

Feed + Story Single Graphic

Design Copy

Top text: Nobody: … Image: office desk, drawer slightly open, Kore 20g visible. Bottom: Red flag: soggy snacks. Green flag: Kore echo. Canva: black text on yellow, red flag and green flag chips.

Idea & Meaning

A relatable repost beats an ad. Beloxxi owns the office tea break by being the drawer snack; this meme files Kore in the same drawer with zero filming, just stock and type.

Full Caption

Tag the coworker that does this. Drawer snack status: secured.

Hashtags

#KoreBites#OfficeSnacks#NaijaMemes

Reference

Beloxxi's office tea-break drawer-snack context — red-flag/green-flag meme built from stock plus type, zero filming, made to be reposted.

Media slot — save the reference clip or image as assets/ig3-ref.png in the project folder to attach it to this post.

Weeks 3–4

Pair, count down, prove it

Week 3 · Post 4 · Pairings Reel

Kore + ___ = elite?

📖 Pairings

Reel 0:18

Pap? Malt? Garri? You decide.

3 pours

#KoreBites #FoodPairing

Instagram Reel Reel · 0:18

Video Copy

Three six-second pours, hands only: steaming pap with Kore on the side, cold malt bottle opening beside the bowl, garri soaking with Kore on top. Text after each: elite or no? Stories poll picks Friday's full video.

Idea & Meaning

Same pairing logic as Facebook, rebuilt for the save-and-vote crowd. Indomie's recipe series keeps one product feeling new for years; three combos triple the reasons to buy one pack.

Full Caption

Kore plus what equals elite? Vote in Stories, the winner gets the full video Friday.

Hashtags

#KoreBites#FoodPairing#NaijaFood

Reference

Indomie's recipe series — three six-second pairing pours (pap, malt, garri) where the Stories vote picks Friday's full video.

Media slot — save the reference clip or image as assets/ig4-ref.mp4 in the project folder to attach it to this post.

Live

Week 4 · Post 5 · Countdown Stories

500 PACKS. THEN SILENCE.

📣 Drop

500 PACKS. THEN SILENCE.

Countdown sticker + shop map: Lagos, Ogun, Oyo first. WhatsApp link.

KoreCB'

#KoreBites #Batch01

Instagram Stories Stories · countdown

Design Copy

Frame 1: 500 PACKS. THEN SILENCE. with countdown sticker to Friday 6PM. Frame 2: shop map, three red pins for Lagos, Ogun, Oyo. Frame 3: WhatsApp order link + remind-me sticker for the Live.

Idea & Meaning

Scarcity only works when the number is exact and the clock is visible. Honey Butter Chips resold at triple price because the shortage was public; a countdown plus a map turns waiting into lining up.

Full Caption

Batch 01 is 500 packs. The countdown is on the next Story. Tap remind, Friday 6PM we go live with price and map.

Hashtags

#KoreBites#Batch01#NewSnackAlert

Reference

Honey Butter Chip's public-shortage playbook — exact pack count plus a visible countdown plus a three-pin shop map turns waiting into lining up.

Media slot — save the reference clip or image as assets/ig5-ref.png in the project folder to attach it to this post.

Week 4 · Post 6 · UGC grid

You crunched Batch 01. Thank you.

🧪 Proof

You crunched it. Thank you.

Grid of the best duets and comments. Batch 02 flavour vote opens Monday.

KoreCB'

#KoreBites #Grateful

Instagram Single Graphic

Design Copy

Headline: YOU CRUNCHED BATCH 01. THANK YOU. Grid: six best duets and comments, handles credited. Footer: Batch 02 flavour vote opens Monday. Pepper or extra-crunchy?

Idea & Meaning

Social proof closes the launch and opens the next one. Featuring fans turns buyers into ambassadors, and ending on a vote keeps the momentum instead of letting it die at sold-out.

Full Caption

Batch 01, thank you for every duet and every tag. You are the marketing department now. Batch 02 flavour vote opens Monday.

Hashtags

#KoreBites#Grateful#KoreBitesChallenge#NaijaSnacks

Reference

Fan-feature UGC roundup grid — six best duets and comments with handles credited, closing Batch 01 and opening the Batch 02 flavour vote.

Media slot — save the reference clip or image as assets/ig6-ref.png in the project folder to attach it to this post.